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Marketing Technologist

Englewood, CO · Information Technology

Job Description

Arisant is currently looking for a Marketing Technologist. This position requires the ability to develop and execute inbound and outbound digital marketing campaigns, develop marketing collateral and research and develop new branding and advertising strategies to generate new sales opportunities.

Responsibilities

  • Setup, execute and manage inbound and outbound marketing efforts

    • Ability to translate high-level vision into marketing campaigns

    • Identify advertising marketplaces

    • Create email Drip Campaigns

    • Define social media strategy

    • Execute campaigns and interact with internal Sales team

  • Familiarity with marketing automation tools such as SharpSpring and HubSpot

  • Manage marketing spend

  • Communicate progress of various initiatives to Arisant’s management team

  • Develop Marketing material – Content Building

    • Ability to gather high level requirements from management and produce marketing brochures

    • Work with team to interview existing customers and develop Customer Success stories

    • Collaborate with 3rd party teams to develop blog content and other marketing material

  • Work with internal resources and 3rd parties (e.g. Oracle Corporation) to assist in the setup of marketing events (e.g. conferences, webinars, lunch-and-learn events), manage invite lists, contact potential attendees, follow up after events, etc.

  • Analyze potential customer profiles (buyer persona, behavior tracking) and follow up and potential prospective customers with additional marketing content

  • Define branding and advertising strategies

  • Analyze current and historical customer profiles and recommend potential strategic business opportunities based company’s past performance

 

No relocation expenses, travel expenses, or visa sponsorship are offered. NO THIRD-PARTY RECRUITERS.

Arisant is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans’ status, age, or any other characteristic protected by law.

 


 

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